Privacy Policy

1. Introduction

Wichai Trust ("we", "us", "our") is committed to protecting the personal data of all participants, enquirers, and visitors to our website. This Privacy Policy explains how we collect, use, and look after your data when you interact with us — whether through this website, by email, by telephone, or by attending one of our programmes in Bangkok.

This policy is written in accordance with the Personal Data Protection Act B.E. 2562 (PDPA), which applies to the collection and processing of personal data in Thailand. If you have any questions about how we handle your information, please contact us at [email protected].

2. Data We Collect

We collect only the personal data necessary to provide our educational services and to respond to enquiries. This includes:

• Name and email address (submitted through our contact form)
• Telephone number (if provided voluntarily)
• Enrolment details when you join a programme
• Feedback submitted after completing a session
• Website usage data collected through analytics cookies (with your consent)

We do not collect sensitive financial data, account numbers, or personal identification documents unless specifically requested and clearly explained at the time of collection. We never ask participants to share personal financial details with the group.

3. Legal Basis for Processing

We process your personal data on the following legal grounds under the PDPA:

• Consent — when you submit our contact form or agree to cookies
• Contract performance — to administer your programme enrolment
• Legitimate interest — to improve our programmes and services, where this does not override your rights

4. How We Use Your Data

• To respond to enquiries submitted via the contact form
• To manage your programme enrolment and send session reminders
• To provide materials and follow-up support during and after programmes
• To send information about upcoming cohorts (only if you have opted in)
• To improve the content and structure of our programmes using anonymised feedback
• To understand how visitors use our website (with consent, via analytics)

We do not sell, trade, or transfer your personal data to third parties for commercial purposes.

5. Data Retention

Enquiry data is retained for 12 months from the date of submission. Programme enrolment records are retained for 3 years following completion. Anonymised feedback data may be retained indefinitely for quality improvement purposes. When data is no longer needed, it is securely deleted.

6. Data Protection Measures

We use reasonable technical and administrative measures to protect your personal data, including access controls, secure email practices, and limited data sharing within our small team. Our website is served over HTTPS. We do not store payment card information.

7. Cookies

Our website uses cookies to understand how visitors use the site and to remember your preferences. You can manage cookie settings at any time. For full details, see our Cookie Policy.

8. Third-Party Services

We may use Google Analytics (with your consent) to understand website usage. This service collects anonymised traffic data and operates under Google's own privacy policy. We do not use any third-party advertising networks.

9. Your Rights Under the PDPA

As a data subject under Thai law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict certain types of processing
• Withdraw consent at any time (where consent is the legal basis)
• Lodge a complaint with the Personal Data Protection Committee of Thailand

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10. External Links

Our website may contain links to external resources for reference. We are not responsible for the privacy practices of external sites and encourage you to review their privacy policies independently.

11. Children's Privacy

Our programmes are designed for adults aged 40 and over. We do not knowingly collect personal data from individuals under 18 years of age. If you believe a minor has submitted data through our website, please contact us so we can delete it promptly.

12. Updates to This Policy

We may update this policy from time to time. When we do, the "Last Updated" date at the top of this page will change. Continued use of our website following an update constitutes acceptance of the revised policy. We recommend checking this page periodically.

13. Contact

Data Controller: Wichai Trust
Address: 401 Asok Montri Road, Khlong Toei Nuea, Watthana, Bangkok 10110, Thailand
Email: [email protected]
Telephone: +66 2 416 9728